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Pantone color of 2023: how to use the trend of the year in your branding?

The news is out! Pantone has unveiled what the top color of 2023 will be for the hottest designers and brands. After last year's Very Peri purple, it's time for a powerful and dynamic glowing color in 2023: Viva Magenta. Considered a hue that "vibrates with dynamism and vigor," Pantone chose this particular color for 2023 because it's "bold and fearless" and the other hottest colors to make your branding the most alluring this year. Want to know more? We tell you all about how to adapt them to your branding and how to include them in your creative campaigns this year! Here's our little debrief on the graphic trends to adopt in 2023 and our best tips to use them on your website or marketing campaigns according to your visual identity.

Focus on the Pantone color of the Year 2023: Viva Magenta 18-1750

Who better than the famous American brand Pantone to explain the reason for the choice of the color of 2023, Viva Magenta 18-1750? "Pantone's color of the year, Viva Magenta 18-1750, vibrates with energy and vigor. It's a shade rooted in nature that descends from the red family and expresses a new signal of strength. Viva Magenta is courageous and fearless, and it's a vibrant color whose exuberance promotes a joyful and optimistic celebration, writing a new narrative," Pantone says. Dive into the 2023 world of these new "unconventional" shades for an "unconventional" time here.

This year's color Viva Magenta (PANTONE 18-1750) is meant to be a bold, witty and inclusive color. "In this age of technology, we seek inspiration from nature and what is real. Viva Magenta is inspired by cochineal red, one of the strongest and brightest natural dyes the world knows," says the executive director of Pantone Color Institute.

In a word, the color of the year 2023 defined by Pantone is an invitation to be inspired by the forces of nature to create a strong and powerful brand in the era of time.

Sundial: for a natural and minimalist branding look

Organic and pastel colors will still dominate in 2023! There is still a strong trend towards natural colors that appeal to the values of sustainability and ecology. Soft, natural, soothing hues reassert themselves with beautiful earthy brown accents of Sundial color in the creative graphic designs of 2023. The deep hues of earthy colors are perfect for embracing this modern yet minimalist trend.

Pro tip for using organic colors in your branding: organic colors match perfectly with a strong photographic visual universe. Use inspiring and crafted lifestyle photos to support your branding based on this Sundial color. Incorporate contrasts with bright, natural colors of plants, landscapes, recycled stationery or flashy, stylish home decor.

Luscious Red: the bright and punchy color to be seen and noticed

In total contrast with pastel colors, here is the main color trend of 2023 to integrate: Luscious Red or the bright and "punchy" red. To symbolize dynamism and freshness (of the young red rose for example), we turn to a Luscious Red color, full of boldness, joy and optimism. Ideal to bring back movement and revive a branding that might have a tendency to "age" or colors that are too dull.

Pro tip for using it in your branding: This vibrant color from the Red family is reminiscent of Coca-Cola or Mcdonald's. It goes perfectly with softer graphic elements, like here in the branding of our client Wan-Hoi Insurance. Also pay attention to the difference between Web and Print to keep all the brightness of this beautiful red color.

Tranquil Blue: bring calm and serenity to your marketing campaigns

Tranquil Blue was also voted as the color of the year 2023. It expresses the lightness and clarity of the elements of Air and Water. This color of Blue represents calmness and tranquility in the face of overwhelming emotions that we all may feel in this time of the New Year. This color is also synonymous with confidence: it reassures and brings a certain joie de vivre.

Pro tip for using organic colors in your branding: Tranquil Blue's hues soothe the eye and also help to draw attention while reassuring. This color is perfect to complement other vibrant colors like Verdigris or Luscious Red.

Verdigris and Digital Lavender: the other trendy colors to use in 2023

After a challenging year 2022 due to the pandemic, there is a desire to see a renewed sense of optimism emerge in 2023. People want to reconnect with the values of hope and balance after difficult times. The blue green of Verdigris and the lavender purple of Digital Lavender, and all their shades of blue, green and purple are soothing colors. They are synonymous with stability and serenity ... but also spirituality, while remaining in the air of time. And they are more than relevant today, as many people are turning to more holistic offerings and products, increasingly available in the digital world.

Our pro tips for using it in your branding: Graceful and reassuring, these colors immediately catch the eye. If you integrate these colors in your brand identity, it will attract the eye of your audience on specific elements of your digital and print communication.

And there you have it, you know everything about the main trend colors of 2023 to use in your branding and your visual creations. You wish to be accompanied in the creation of your brand visual identity or the redesign of your website to integrate new perspectives for the future? Our agency is specialized in logo/branding creation and professional, modern and authentic websites. Discover now our Incredible Comm' Packs or contact us to tell us about your projects and desires for this new year.

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